Rebranding NXT
A dominant company between 2014-208, NXT was on top of the wrestling world. It produced fresh wrestlers and high-rated content. After rebranding a few times since 2018, the product has suffered. We decided to step in and create a new logo design, color scheme and grittier edge to the product.
Company History and Competition
We took a deep dive into the history of NXT and how we could improve the company’s ratings. We also looked into NXT’s competition and evaluated their strengths and weaknesses.
SWOT Analysis and New Logos
We took a look at the SWOT analysis for NXT and it helped us in our rebranding process. This made us move in the direction of a more gritty style of wrestling and more mature content. The logo redesign reflects an edgier feel for the company compared to the rainbow 2.0 logo.
Brand Book and Commercial
Click the button below to check out the full brand book and check out the commercial for the brand-new NXT.